Monday morning rant

Okay. It's time for a little rant. I just saw some footage from Disney's "A day with Wilbur Robinson" and "American Dog" over at Aint it cool news.com
The question I have is this.
Why must everything done in 3D look like it's 3D?
I know it's early and these are preliminary tests, but the fact remains that when they are completed they will have lighting up to wazoo, cast shadows all over the place and the characters will be moving in 360 degrees all over the place. Backgrounds are still too realistic looking for my taste.
Now don't get me wrong. I have nothing against 3D. I work in 3D and love it. But I wonder why no one is taking a run at making things look flat or "stylized".
We once had the opportunity to take a project at our studio (a very flat graphic character) and try a 3D promo with it. The studio was thinking of doing it using Toon Boom( a Flash like program with a sort of 3D camera) but decided to do it in 3D and have it rendered flat to look 2D.
Unfortunately no one involved knew what they wanted. They didn't understand what the 2D look really was.
The result... Shadows everywhere, gradients everywhere, 360 degree camera moves everywhere, and animation that moved too much. Throw in a totaly horrible script and you've got a total waste of money.
You know someone, somewhere is going to do it and do it right. And when they do they are going to score big time.
One of my favourite shows that came close was Olive the Other Reindeer by Helix dna studios.
It's on every Christmas and is worth a look. There's also and interesting review of some test footage of "Rapunzel Unbraided" over at Aint it cool news, which counds promising.
In closing let me just say once again I am by no means against 3D, but, can we just try something a little different and utilize this immense program for something a little more visually creative?